The final project for this course is the creation of a marketing and communication plan.

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The final project for this course is the creation of a marketing and communication plan. The final product represents an authentic demonstration of competency because when working in a management position at a healthcare organization, you could be involved in selecting or creating a healthcare marketing plan.

The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions.

These milestones will be submitted in Modules Three, Five, and Seven. The final product will be submitted in Module Nine

The last assignment to complete the final paper is based on marketing and communication strategies based on this proposed service:

Proposed Service for Marketing

The proposed service for the hospital is a new health payment plan for the uninsured. The plan will be designed to make care more affordable for the out-of-pocket payers since this is one of the most expensive care payment plans. This strategy addresses the opportunity of developing new services that will make Bellevue Hospital safer and more accessible to more people without the ability to afford insurance plans.

The rubric for both assignments are attached as well as part one and part of the final paper.

Running head: BELLEVUE HOSPITAL 1

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Running head: BELLEVUE HOSPITAL 1

BELLEVUE HOSPITAL

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Bellevue Hospital

Maria Williams

Southern New Hampshire University

11/16/2019

 

 

 

 

 

 

 

 

 

Bellevue Hospital

Bellevue Hospital and Its Current Services

Bellevue Hospital is a non-profit making organization that is locally owned. It offers a range of services whose aim is better healthcare of the community. To begin with, the hospital offers a range of ambulatory services on-site. They provide patients with high quality and convenient care in outpatient and private setting. Most patients do not like receiving medication through oral, injection, or infusion, but prefer the use of IV. Bellevue Hospital also offers aquatic therapy, which provides patients with a chance to receive therapeutic services with low impact. It has been proven that pain is typically minimized or eliminated in aquatic therapy since the body is supported by water, which in turn offloads the weight directed at joints.

Additionally, the hospital provides cardiac rehabilitation services for clients who have already undergone surgery and are recovering. This program seeks to speed up the recovery of the patients and also minimize the chances of it re-occurring in the future. Patients learn how to improve physical fitness and exercise through this program (Stiehl, 2017). Also, the hospital offers specialized education for diabetic patients to help them create and maintain a healthy lifestyle through topics such as monitoring, education, medication, exercise, and diet. Bellevue Hospital, also using advanced technology, offers diagnostic imaging convenient services that fit various needs of a whole family.

Moreover, it provides family health services through different appointments, and they often accept new patients. Their rehabilitation team can complete services that are related to work for families so that they improve their safety and health, productivity, minimize injuries, and reduce costs. Besides, the hospital gives full lactation services, and they support the rights of the baby to breastfeed.

Ways the Organization’s Mission, Vision, and Goals Serve Its Stakeholders

The mission statement helps the stakeholders by taking care of the patients. Bellevue works to prevent illness, treat the injured, and heal the sick among its stakeholders (William, N. R., & Joan, R. (2015). In addition, through their mission, they protect their trust so that it can be a progressive and quality healthcare facility. Using its vision statement, the hospital ensures that its stakeholders have the necessary resources which could help them attain high health levels throughout life. In addition, they can benefit from the hospital through its courage, integrity, compassion, and respect for their confidentiality and individuality. Bellevue hospital is also progressive in its provision and anticipation of future health services. Finally, the hospital is reliable and always available to serve the community whenever they need it.

The Current Target Market of Bellevue Hospital

The target market for this hospital currently is substance use disorder patients. To reach them, the hospital has formed a task force that would help it find ways in which it can achieve this group. People in this group usually start using drugs for a desire to experiment with them; then, they go on to consume them occasionally, and finally, they end up using them intensively and sometimes developing a substance use disorder. This progression is complex and is only partially known. The process depends on the interactions between the substance, the user, and the environment. Treatment of this disorder varies depending on the substance and circumstances. The specific treatment depends on the drug consumed, but usually consists of advice and sometimes requires the use of other substances. The support of the family and the support groups helps to maintain the person’s commitment to interrupting consumption. Since the sharing of needles is a frequent cause of HIV infection, programs to reduce their incidence are carried out. Its objective is to reduce the infections due to the use of drugs in which they cannot stop using them. Therefore, consumers are given sterile needles and syringes so that they do not reuse those of other users. This strategy helps reduce the transmission and costs to society of HIV infection and hepatitis.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

References

William, N. R., & Joan, R. (2015). The history of the Bellevue Hospital chest service (1903–2015). Annals of the American Thoracic Society, 12(10). Retrieved from https://www.atsjournals.org/doi/full/10.1513/AnnalsATS.201506-370PS

Stiehl, C. (2017, January 10). The Most Bizarre & Inspiring Stories from America’s Oldest Public Hospital & Psych Ward. Retrieved from https://www.thrillist.com/health/nation/bellevue-hospital-nyc-psych-ward-crazy-true-stories-history

Module Eight Worksheet Guidelines and Rubric Budgeting for Healthcare Marketing

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IHP 510 Module Eight Worksheet Guidelines and Rubric Budgeting for Healthcare Marketing

Overview: For the Module Six worksheet task, you proposed marketing and communication strategies based on the target market and demographics for a department, program, or service of the Missouri Department of Health and Senior Services—strategies that align to its mission, vision, goals, and objectives. For this follow-up worksheet task, you will complete a basic budget for implementing the marketing strategies you proposed in that task. Prompt: First, complete the Module Eight Worksheet by listing the target market/demographic, the department/program/service, and the marketing technique for the three priorities you selected in the Module Six worksheet task. Next, address the following critical elements as outlined in the worksheet:

 Prioritization of Funds: Identify how you will allocate a portion of the funds for each priority.

 Costs: Identify the direct, indirect, hidden, and total costs in the proposed healthcare marketing budget.

 Discussion: Describe why you made the specific budgeting choices of prioritization and specific costs.

Rubric Note: Although you are not being asked to prioritize your marketing tactics for a specific budget in your final healthcare marketing plan, this is an important exercise to complete as it is crucial to understand how healthcare organizations allocate funds for their marketing campaigns.

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value

Prioritization of Funds Identifies a portion of the funds to be allocated for each priority

Does not identify a portion of funds to be allocated for each priority

25

Costs Identifies the direct, indirect, hidden, and total costs in the proposed healthcare marketing budget

Does not identify the direct, indirect, hidden, and total costs in the proposed healthcare marketing budget

25

Discussion Describes why budgeting choices were made around prioritization and specific costs

Describes why budgeting choices were made around prioritization and specific costs, but with gaps in detail, clarity, or logic

Does not describe why budgeting choices were made around prioritization and specific costs

50

Total 100%

 

 

First, read “Case Study 6-6 “Develop a Motivation Plan” on page 121 in Organizational Behavior in Health Care.

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First, read “Case Study 6-6 “Develop a Motivation Plan” on page 121 in Organizational Behavior in Health Care.

 

Within the principles of the content theories of Maslow, Herzberg, and Alderfer:

1.            Explain why Susan is behaving the way she has been over the past three months.

2.            Offer three specific recommendations to address the problem of Susan’s job performance.

Your well-written paper should meet the following requirements:

●             Four-to-five pages in length, not including the cover sheet and reference page.

●             Formatted according to APA 7th edition and Saudi Electronic University writing standards.

●             Provide support for your statements with in-text citations from a minimum of four scholarly articles. Two of these sources may be from the class readings, textbook, or lectures, but the other two must be external. The Saudi Digital Library is a good place to find these references.

Recommended:

Batayneh, M., Ali, S., & Nashwan, A. (2019). The burnout among multinational nurses in Saudi Arabia. Open Journal of Nursing, 9, 603-619.

ethical considerations 

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For this discussion, you will consider the relationship between physicians and health organizations and examine how this informs healthcare marketing. You will also consider the role of the patient and customer and the ways in which they shop—or don’t shop—for healthcare, and you will examine how a healthcare organization’s marketing goals can most effectively target these individuals. In addition, you will determine the ethical considerations that need to be addressed when developing a marketing strategy that includes patients and physicians among its target audience.

To begin, review the module resources. Then, consider the difference between a patient and a customer and the role of physicians and patients in healthcare marketing. In your initial post, address the following:

  1. What are some of the ways that people shop—or don’t shop—for healthcare and medical care, and how can a healthcare organization’s marketing goals most effectively target these customers? Consider the SMART goal framework to support your response.
  2. How can the relationship between physicians and health organizations (think of the complex power structure in hospitals) pose challenges to decision making in healthcare marketing?
  3. What do you think are the most important ethical considerations that a healthcare organization must address when developing a marketing strategy for its patients and its physicians? Consider the methods for ethical decision-making you studied in Module Three.

In responding to your classmates, do you agree or disagree with their conclusions? Why or why not? What considerations did they discuss that you perhaps had not thought of? What suggestions can you provide your peers to help them further develop their conclusions?

Centers for Medicare and Medicaid Services (CMS)

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To complete the Work Product Assessment, you will select a recent (within the last 5 years) national or state health policy that has had substantial impact on healthcare consumers. Specifically, you will be looking at a high-impact health policy to analyze the diverse and divergent perspectives that informed its development and then to assess its impact at the local organizational level. You will then write a persuasive letter to a policymaker presenting the perspective of an organization and other stakeholders.

Detailed and current information on health policy may be found on many websites, including those of:

  • American Hospital Association (AHA)
  • Centers for Medicare and Medicaid Services (CMS)
  • The Kaiser Family Foundation
  • Robert Wood Johnson Foundation (RWJF)
  • American Public Health Association (APHA)
  • AARP (formerly the American Association of Retired Persons)

After choosing a health policy, select a local healthcare organization that is impacted by that policy. This might be a public agency, a healthcare facility, or any organization substantially influenced by the policy. It might also be the healthcare organization in which you work. You will evaluate the impact of the policy on the organization’s operations and outcomes. You will also write a letter to a policymaker who has influence over the action of the policy. This task requires you to take a large and complex topic (the policy) and synthesize it into digestible information that can be used to inform the policymaker of issues raised by the policy.

This assessment has two-parts.  Click each of the items below to complete this assessment.

PART 1

In a 3- to 4-page report:

  • Briefly explain the issue addressed by the policy.
  • Explain the background of the policy’s formulation.
  • Describe key stakeholders involved in the evolution of the policy.
  • Categorize which of the stakeholders would be considered advocacy groups and which would be classified as business interests. Explain how you differentiate the two categories and why this differentiation matters.
  • Explain the diverse perspectives of the key stakeholder involved in the evolution of the policy.
  • Explain the role of various government agencies and officials, including public health agencies, in the evolution, formulation, and implementation of the policy.
  • Briefly explain the diverse perspectives of the government agencies and officials with regard to the policy.
  • Determine the ongoing role of law and regulation in the evolution, formulation, and implementation of the policy.
  • Identify key local organizations and stakeholders impacted by this policy.
  • Briefly explain the overarching diverse perspectives of the organizations and stakeholders with regard to the policy.
  • Analyze the impact of the policy on those organizational stakeholders.

PART 2

For Part 2, identify a policymaker who is a member of the U.S. Congress from your state of residence. If you are from a territory, you will identify the equivalent legislative person. If you are an international student, you may choose any person who is responsible for enacting healthcare policies or laws in your area. You will write a letter to the policymaker that focuses on the organization you selected, for Part 1, in support of or opposition to the issue you selected. Your letter should be written in a respectful tone and focus on the evidence supporting your position, instead of merely expressing your personal thoughts and opinions. You must also provide evidence from the peer-reviewed literature to support your position. The letter should use a professional letter format, including salutation and address.

In a 1- to 2-page letter:

  • Explain the relevance of the health policy to the organization.
  • Describe the expected impact of the policy on organizational outcomes.

Missouri Department of Health and Senior Services .

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IHP 510 Module Eight Worksheet

 

For the Module Six worksheet task, you proposed marketing and communication strategies based on the target market and demographics for a department, program, or service of the Missouri Department of Health and Senior Services .

 

For this follow-up worksheet task in Module Eight, you will complete a basic budget for implementing the marketing strategies you proposed in the Module Six Worksheet. In this task, you will illustrate how you would allocate $100,000 among the three campaigns you proposed.

 

· First, list the target market/demographic, the department/program/service, and the marketing technique for the three priorities you selected in the Module Six worksheet task.

· Next, illustrate how you would allocate a portion of the funds for each priority. Be sure to consider direct, indirect, and hidden costs. Please see the example below.

· Finally, describe why you made the budgeting choices around prioritization and specific costs.

 

Note: Although you are not being asked to prioritize your marketing tactics for a specific budget in your final healthcare marketing plan, this is an important exercise to complete as it is crucial to understand how healthcare organizations allocate funds for their marketing campaigns.

 

 

Example

Priority One: Here is where you list the target market/demographic, the department/program/service, and the marketing technique for the three priorities that you selected in the Module Six worksheet task. (Ex: white low-income, oral health, and television commercial/s.)

 

Funds Allocated for the Marketing Campaign: $50,000

Direct Costs

· Scriptwriter $5,000

· Actors and actresses $7,000

· Airtime $10,500

Indirect Costs

· Manager $15,000

· Two staff $7,500

Hidden Costs

· Outsourcing $5,000

 

Total Costs for Priority One: $50,000

 

 

Note: Based on this example, you would have $50,000 remaining for Priority Two and Three.

 

 

 

 

 

 

 

Priority One

 

Priority One:

 

Funds Allocated for the Marketing Campaign: $ ___________________________

 

Direct Costs

· Identify $0

· Identify $0

· Identify $0

Indirect Costs

· Identify $0

· Identify $0

· Identify $0

Hidden Costs

· Identify $0

· Identify $0

 

Total Costs for Priority One: $0

 

Discussion:

 

 

 

Priority Two

 

Priority Two:

 

Funds Allocated for the Marketing Campaign: $ ___________________________

 

Direct Costs

· Identify $0

· Identify $0

· Identify $0

Indirect Costs

· Identify $0

· Identify $0

· Identify $0

Hidden Costs

· Identify $0

· Identify $0

 

Total Costs for Priority Two: $0

 

Discussion:

 

 

 

Priority Three

 

Priority Three:

 

Funds Allocated for the Marketing Campaign: $ ___________________________

 

Direct Costs

· Identify $0

· Identify $0

· Identify $0

Indirect Costs

· Identify $0

· Identify $0

· Identify $0

Hidden Costs

· Identify $0

· Identify $0

 

Total Costs for Priority Three: $0

 

Discussion:

Discussion Rubric: Graduate Your active participation in the discussion forums is essential to your overall success this term.

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Discussion Rubric: Graduate Your active participation in the discussion forums is essential to your overall success this term. Discussion questions are designed to help you make meaningful connections between the course content and the larger concepts and goals of the course. These discussions offer you the opportunity to express your own thoughts, ask questions for clarification, and gain insight from your classmates’ responses and instructor’s guidance. Requirements for Discussion Board Assignments Students are required to post one initial post and to follow up with at least two response posts for each discussion board assignment. For your initial post (1), you must do the following:

 Compose a post of one to two paragraphs.

 In Module One, complete the initial post by Thursday at 11:59 p.m. Eastern Time.

 In Modules Two through Ten, complete the initial post by Thursday at 11:59 p.m. of your local time zone.

 Take into consideration material such as course content and other discussion boards from the current module and previous modules, when appropriate.

 Reference scholarly or peer-reviewed sources to support your discussion points, as appropriate (using proper citation methods for your discipline).

 

For your response posts (2), you must do the following:

 Reply to at least two different classmates outside of your own initial post thread.

 In Module One, complete the two response posts by Sunday at 11:59 p.m. Eastern Time.

 In Modules Two through Ten, complete the response posts by Sunday at 11:59 p.m. of your local time zone.

 Demonstrate more depth and thought than simply stating “I agree” or “You are wrong.” Guidance is provided for you in each discussion prompt.

Critical Elements Exemplary Proficient Needs Improvement Not Evident Value

Comprehension Develops an initial post with an organized, clear point of view or idea using rich and significant detail (100%)

Develops an initial post with a point of view or idea using appropriate detail (90%)

Develops an initial post with a point of view or idea but with some gaps in organization and detail (70%)

Does not develop an initial post with an organized point of view or idea (0%)

20

Timeliness Submits initial post on time (100%)

Submits initial post one day late (70%)

Submits initial post two or more days late (0%)

10

Engagement Provides relevant and meaningful response posts with clarifying explanation and detail (100%)

Provides relevant response posts with some explanation and detail (90%)

Provides somewhat relevant response posts with some explanation and detail (70%)

Provides response posts that are generic with little explanation or detail (0%)

20

Critical Thinking Draws insightful conclusions that are thoroughly defended with evidence and examples (100%)

Draws informed conclusions that are justified with evidence (90%)

Draws logical conclusions (70%) Does not draw logical conclusions (0%)

30

 

 

 

Writing (Mechanics)

Initial post and responses are easily understood, clear, and concise using proper citation methods where applicable with no errors in citations (100%)

Initial post and responses are easily understood using proper citation methods where applicable with few errors in citations (90%)

Initial post and responses are understandable using proper citation methods where applicable with a number of errors in citations (70%)

Initial post and responses are not understandable and do not use proper citation methods where applicable (0%)

20

Total 100%

American Hospital Association (AHA)

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To complete the Work Product Assessment, you will select a recent (within the last 5 years) national or state health policy that has had substantial impact on healthcare consumers. Specifically, you will be looking at a high-impact health policy to analyze the diverse and divergent perspectives that informed its development and then to assess its impact at the local organizational level. You will then write a persuasive letter to a policymaker presenting the perspective of an organization and other stakeholders.

Detailed and current information on health policy may be found on many websites, including those of:

  • American Hospital Association (AHA)
  • Centers for Medicare and Medicaid Services (CMS)
  • The Kaiser Family Foundation
  • Robert Wood Johnson Foundation (RWJF)
  • American Public Health Association (APHA)
  • AARP (formerly the American Association of Retired Persons)

After choosing a health policy, select a local healthcare organization that is impacted by that policy. This might be a public agency, a healthcare facility, or any organization substantially influenced by the policy. It might also be the healthcare organization in which you work. You will evaluate the impact of the policy on the organization’s operations and outcomes. You will also write a letter to a policymaker who has influence over the action of the policy. This task requires you to take a large and complex topic (the policy) and synthesize it into digestible information that can be used to inform the policymaker of issues raised by the policy.

This assessment has two-parts.  Click each of the items below to complete this assessment.

PART 1

In a 3- to 4-page report:

  • Briefly explain the issue addressed by the policy.
  • Explain the background of the policy’s formulation.
  • Describe key stakeholders involved in the evolution of the policy.
  • Categorize which of the stakeholders would be considered advocacy groups and which would be classified as business interests. Explain how you differentiate the two categories and why this differentiation matters.
  • Explain the diverse perspectives of the key stakeholder involved in the evolution of the policy.
  • Explain the role of various government agencies and officials, including public health agencies, in the evolution, formulation, and implementation of the policy.
  • Briefly explain the diverse perspectives of the government agencies and officials with regard to the policy.
  • Determine the ongoing role of law and regulation in the evolution, formulation, and implementation of the policy.
  • Identify key local organizations and stakeholders impacted by this policy.
  • Briefly explain the overarching diverse perspectives of the organizations and stakeholders with regard to the policy.
  • Analyze the impact of the policy on those organizational stakeholders.

PART 2

For Part 2, identify a policymaker who is a member of the U.S. Congress from your state of residence. If you are from a territory, you will identify the equivalent legislative person. If you are an international student, you may choose any person who is responsible for enacting healthcare policies or laws in your area. You will write a letter to the policymaker that focuses on the organization you selected, for Part 1, in support of or opposition to the issue you selected. Your letter should be written in a respectful tone and focus on the evidence supporting your position, instead of merely expressing your personal thoughts and opinions. You must also provide evidence from the peer-reviewed literature to support your position. The letter should use a professional letter format, including salutation and address.

In a 1- to 2-page letter:

  • Explain the relevance of the health policy to the organization.
  • Describe the expected impact of the policy on organizational outcomes.

Final Project Milestone Three Guidelines and Rubric Marketing and Communication Strategies

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IHP 510 Final Project Milestone Three Guidelines and Rubric Marketing and Communication Strategies

Overview: For this milestone, due in Module Seven, you will defend the specific marketing and communication strategies you have come up with to support the service you are proposing for Bellevue Hospital. In addition, you will explain the communication strategies you will use to involve the internal and external stakeholders of the healthcare organization that will be impacted by the service you are proposing for the hospital. Note that the stakeholders are unique from your target market. These stakeholders are the individuals who will either partner with you to employ the plan or be impacted by the implementation of the plan. Prompt: Review the Module Seven resources as well as the activities throughout the course. Pay particular attention to the marketing exercises in which you explored various marketing strategies, as well as the Module Six Worksheet where you considered targeted marketing and communication strategies for a particular healthcare organization. Next, draft a 3- to 5-page paper that addresses the following critical elements:

I. Marketing Strategies: In this section of the marketing plan, you will be defending specific marketing strategies and tactics to meet the marketing goal of the proposed service.

A. Which strategies have you determined are most effective in meeting your marketing goals? B. Describe areas of the 4 and 5Ps that will be addressed in the marketing mix. For example, one consideration might be how the organization will

be paid for the service and how the service could be impacted by policy and politics. C. Describe the target market for your proposed service. What are the geographies, demographics, psychographics, and behaviors of your target

market? D. Why do you feel the currently used marketing strategies will not meet the needs of the proposed market? E. How are your proposed marketing strategies appropriate for your identified target market? F. What ethical criteria guided your selection of the marketing strategies you chose? (Refer back to the frameworks on ethics and ethical decision

making from Module Three.)

II. Communication Strategies: In this section of the marketing plan, you will explain the communication strategies you will use to involve the internal and external stakeholders of the healthcare organization that will be impacted by the proposed service. Note that this is unique from your target market. These stakeholders are the individuals who will either partner with you to employ the plan or be impacted by the implementation of the plan.

A. How will you communicate the marketing plan to internal stakeholders? For example, some internal stakeholders might be employees, doctors, or administration.

B. How you will share this marketing plan with indirect and direct external stakeholders? For example, some external stakeholders might be legislators or public health officials.

C. How will these communication strategies effectively drive collaboration and contribute to the effectiveness of the marketing plan?

 

 

 

D. What ethical criteria did you use to guide communication decisions for stakeholders of varying sectors of the population? (Refer back to the frameworks on ethics and ethical decision making from Module Three.)

Refer to your texts, course resources, and your own research to support your responses. Be sure to incorporate feedback from you instructor on this milestone into your final submission, due in Module Nine.

Rubric Guidelines for Submission: This milestone should be submitted as a Word document, 3 to 5 pages in length, double-spaced, using 12-point Times New Roman font, one-inch margins, and the latest edition of the APA manual for formatting and citations.

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value

Marketing Strategies: Strategies

Selects strategies aligned to marketing goals

Selects strategies, but alignment to marketing goals is unclear

Does not select strategies 9.5

Marketing Strategies: Four and

Five Ps

Describes areas of the Four and Five Ps that will be addressed in the marketing mix

Describes areas of the Four and Five Ps that will be addressed in the marketing mix, but descriptions are incomplete, unclear, or illogical

Does not describe areas of the Four and Five Ps that will be addressed in the marketing mix

9.5

Marketing Strategies: Target

Market

Describes the target market of the proposed service

Describes the target market of the proposed service, but description is incomplete or unclear

Does not describe the target market of the proposed service

9.5

Marketing Strategies: Currently

Used Strategies

Explains why the currently used marketing strategies will not meet the needs of the proposed market

Explains why the currently used marketing strategies will not meet the needs of the proposed market, but explanation is incomplete, unclear, or illogical

Does not explain why the currently used marketing strategies will not meet the needs of the proposed market

9.5

Marketing Strategies: Strategies

Justifies how proposed marketing strategies are appropriate for identified target market

Justifies how proposed marketing strategies are appropriate for identified target market, but response is incomplete, unclear, or illogical

Does not justify how proposed marketing strategies are appropriate for identified target market

9.5

Marketing Strategies: Ethical

Criteria

Explains how ethical criteria were used to guide selection of marketing strategies

Explains how ethical criteria were used to guide selection of marketing strategies in manner that is incomplete or unclear

Does not explain how ethical criteria were used to guide selection of strategies

9.5

 

 

 

Communication Strategies: Internal

Stakeholders

Explains how to communicate the marketing plan to internal stakeholders

Explains how to communicate the marketing plan to internal stakeholders, but plan is incomplete or unclear

Does not explain how to communicate the marketing plan to internal stakeholders

9.5

Communication Strategies: External

Stakeholders

Describes how to share this marketing plan with direct and indirect external stakeholders

Describes how to share this marketing plan with direct and indirect external stakeholders, but description is incomplete or unclear

Does not describe how to share this plan with external stakeholders

9.5

Communication Strategies:

Collaboration and Effectiveness of Plan

Justifies how communication strategies will effectively drive collaboration and contribute to the effectiveness of the marketing plan

Justifies how communication strategies will effectively drive collaboration and contribute to the effectiveness of the marketing plan, but response is incomplete, unclear, or illogical

Does not justify how communication strategies will effectively drive collaboration and contribute to the effectiveness of the marketing plan

9.5

Communication Strategies: Ethical

Criteria

Explains how the ethical criteria were used to guide communication decisions for stakeholders of varying sectors of the population

Explains the how the ethical criteria were used to guide communication decisions for stakeholders of varying sectors of the population

Does not explain how the ethical criteria were used to guide communication decisions for stakeholders

9.5

Articulation of Response

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

5

Total 100%