The purpose of this assignment is to create an implementation plan for a strategic initiative.

The purpose of this assignment is to create an implementation plan for a strategic initiative.

A key part of every business plan is developing an implementation schedule that identifies all of the critical actions necessary for successful plan execution.

Create a timeline or chart that illustrates the implementation schedule for critical action steps necessary for successful execution of the strategic initiative.

The schedule should include the following:

  • Critical action steps necessary for implementation of the plan.
  • Identify the resources and competencies.
  • Describe how the resources and competencies are matched to the strategic initiative.
  • Identify how the action plan aligns to the organization’s strategic initiative

RUBRIC IS ATTACHED. PLEASE FOLLOW THIS FOR GRADING. should be very detailed

also attached previous two assignments that this will follow along with.

Strategic Fit Outline

Assignment 10: Strategic Fit Outline

Ebonee Jarrell

April 11, 2021

 

1. Organizational Information

Johns Hopkins Hospital is a world-renowned facility that is ranked among the top three adult hospitals in the United States and number one in Maryland. Johns Hopkins Medicine has established a mission that focuses on improving the health of residents of Baltimore and surrounding communities. They are committed to setting a worldwide standard of excellence in research, clinical care, and medical education (Behr, 2020).

Johns Hopkins Hospital has established initiatives to enhance the care and treatment needs of the community it serves. By establishing 300 programs, they identified high priority issues to include asthma, cancer, diabetes, obesity, mental health, substance abuse, and more (Behr, 2020). Many of the initiatives are directed to assist the local communities of Baltimore. However, Johns Hopkins has expanded their markets to areas in the Washington, DC metro area. These facilities include Sibley Memorial Hospital in Washington DC, Suburban Hospital in Montgomery County, MD and Johns Hopkins All Children’s Hospital in St. Petersburg, Florida to name a few. These expansions further enable the organization to expound on the initiatives to enhance the treatments in the surrounding communities.

 

2. Corporate Mission

While Johns Hopkins Medicine facilities maintain their own healthcare objectives for the communities they serve, they all share the same mission, vision and core values. This approach allows them to push out and provide a standardized innovation plan to all of their facilities. “Innovation 2023 is Johns Hopkins Medicine’s Strategic Plan for fiscal years 2019 through 2023” (Q, 2018). This strategic plan establishes priorities, guides business tactics and resolutions, and furthers their legacy of innovation and distinction in patient care, research and education.

As outlined in their mission, vision, core values, and Innovation 2023 Strategic Plan, Johns Hopkins Medicine is committed maintain the reputation of high quality, elite care that they have established over the years. They have expanded their facilities to produce the services and capabilities to meet the needs of the surrounding community.

3. Research and competitive analysis

The strategic plan is broken into six pillars. Three of the pillars in the strategic plan seem to focus on the patient. The first one is “Make Johns Hopkins Medicine Easy” which targets enriching the patient experience by bettering access to care, communication and transitional care. The second pillar called “Support the Well-Being of Our People and Our Communities” is designed to grow the local community engagement and foster a culture within the organization that supports diversity and inclusion. The last patient focused strategy is “Improve the Quality and Affordability of Health Care.” This strategy is intended to maximize the value for all patients by having a concentrated focus on safety, quality, and efficiency while striving for continuous improvements of performance (Q, 2018).

The final three strategies focus on furthering the organization as a whole. “Work Like One Organization” builds upon their leadership by working to become the standard in the integrated health care delivery system. Another plan is “Push the Boundaries of Science and Education” which enriches the atmosphere for learning through continued innovation and investing in fundamental science to develop new ways to teach, train, and deliver clinical care. Lastly, and most fitting, is “Aim for Precision in Everything We Do.” This final strategic plan uses data in innovative techniques to direct decisions in all aspects of the organization to include finances, administration, education as well patient care (Q, 2018).

 

4. Broad analysis

a. 5-forces

The government policies regarding the levels of hospitals and the required services that they are expected to provide, regardless of whether they are profitable or not to the hospital ensures that for Johns Hopkins Medical to maintain its level and continue to function as a major healthcare facility, it has to maintain some services and evaluate the available resources that may enable it open new branches or wings.

With the emergence of numerous other healthcare options and providers, Johns Hopkins has to spend capital on advertisement and marketing, to ensure that it remains the leading healthcare provider, not only to its immediate vicinity but to the potential clients as well. The patients give Johns Hopkins Medical its goals and drive. This means that the organization has to spend a considerable amount of money to maintain legal matters, try to win lawsuits, and pay settlements where required.

b. SWOT-EFE

The SWOT-EFE provides an analysis of the external contexts of the selected organization, providing a view into the external circumstances that could lead to the development or collapse of the organization (Gürel & Tat,2017). The Johns Hopkins medicine is an institution that aims to provide high-quality healthcare to its patients and community. The threats and opportunities cover the external portion of the SWOT analysis.

 

5. Financial statement

McKinsey’s 7-S Framework are (1) style which is the kind of leadership the organization uses to achieve their goals (2) skills which refer to the actual skills and competencies of the organization’s employees; (3) systems which refers to the daily activities and procedure that staff use to get the job done and the goals are met; (4) structure which is how the company is organized, how departments are structures; (5) staff which refers to the employees and their general capabilities; (6) strategy which is the organization’s plan for building and maintain a competitive advantage over its competitors;; and (7) shared values which is the core values of the organization where every S is anchored. This is the corporate culture and general work ethics.

BCG Matrix on the other hand is a business method which based its theory on the life cycle of products. It is known as the Boston Box or Grid or Charts that are divided into four types of scenarios, Stars, Cash Cows, Dogs and Question Marks. The Stars is the scenario where there is the optimum situation of high growth and high share, this method requires an increased investment due to the continuous growth; the Cash Cow cycle deals with low growth and high share. This scenario requires a low investment, but the growth is very slow; the Dogs method is the situation where the growth is low and the market share is low, this is one of the worst situations. In this situation if the products are not delivering the cash then it is best to liquidate; and the Question mark means high market growth but low shares. In this situation there is a high demand but low returns. It is best to try and increase market share or get it to deliver cash.

 

 

 

6. Generic Strategies

a. TOWs

TOWS is a widely used tool emergent from the SWOT analysis framework that enables an analysis of strategy development by matching the Threats of the organization to the Weaknesses, and the Strengths to the Opportunities. This provides a variety of recommendations for efficient development through the risks in the contexts (Weihrich,1982).

7. Strategic Fit Results

The institution can offer better coverage for the disadvantaged patients admitted to the

facility in order to avoid any lawsuits that can arise from this tangent. The institution can invest in research concerning the dreaded diseases and remedies to enable it to be able to stand up to its competitors who offer comparatively better care for those afflicted.

Johns Hopkins Medical can also offer the specialization courses in the university and

employ trained personnel to offer the surgeries and medical procedures, leading it to provide at par or better healthcare than its competition. The institution can provide racial diversity directives and policies to evade tags and legislative directives that may adversely affect the institution.

 

 

 

 

References

Behr, Z. (2020, December 17).  Mission, Vision and Values | Johns Hopkins Medicine. Johns Hopkins Medicine. https://www.hopkinsmedicine.org/about/mission.html

 

Bruijl, G. H. T. (2018). The relevance of Porter’s five forces in today’s innovative and changing

business environment. Available at SSRN 3192207.

 

Dandage, R. V., Mantha, S. S., & Rane, S. B. (2019). Strategy development using TOWS matrix

for international project risk management based on prioritization of risk categories, International Journal of Managing Projects in Business.

 

Gürel, E., & Tat, M. (2017). SWOT analysis: a theoretical review. Journal of International Social Research10(51).

 

Navarro, E. C., Mina, J. C., & Campos Jr R. B. (2020). Strategy Development of Information

Technology- Related Services Using TOWS Matrix Analysis: A Case of Neust San Isidro

Campus.

 

Oneren, M., Arar, T., &Yurdakul, G. (2017). Developing competitive strategies based on SWOT

analysis in Porter’s five forces model by DANP. Journal Of Business Research-Turk,

9(2), 511-528.

 

Pronovost, P. J., Mathews, S. C., Chute, C. G., & Rosen, A. (2017). Creating a purpose‐driven learning and improving health system: The Johns Hopkins Medicine quality and safety experience. Learning Health Systems1(1), e10018.

 

Q, A. (2018, December 12). John Hopkins Medicine Strategic Plan Innovation 2023. John Hopkins Medicine. https://www.hopkinsmedicine.org/strategic-plan/

 

Saltman, R. B., & Chanturidze, T. (2020). Why Is Reform of Hospitals So Difficult? In Understanding Hospitals in Changing Health Systems (pp. 167-192). Palgrave Macmillan, Cham.

 

Varelas, S., & Georgopoulos, N. (2017). Porter’s competitive forces in the modern globalized

hospitality sector- the case of a Greek tourism destination. J Tour Res, 18, 121-131

 

Weihrich, H. (1982). The TOWS matrix- A tool for situational analysis. Long range planning,

15(2)’ 54-66.

UWG-Pre Planning

HIMT-370 Y.White

 

UWG-Pre Planning

UWG Clinic

Task 1) – Business Profile

Create a business profile for UWG. In addition to the business profile, be sure to include an organization chart of UWG.

Org. Chart

 

Business Name: Universal Wellness Group (UWG)

Business Address: Brea, California

Customer Base: 8000 Patients from 325 Organizations

Total number of Employees: 26

Primary Line of Business: Preventive medicine and fitness

The Goals and Objectives

Our goal is to provide an environment that is concentrated on preventive health and fitness, as well as providing traditional medical and services.

The product

Internal Medicine office. Preventive health and fitness. Private practice.

The Target Market

Adults age ranging from 20 – geriatric.

 

 

 

 

 

Task 2) – Business Processes

Identify six business processes that UWG performs and explain who has primary responsibility for each process. Also describe what data is required and what information is generated by each process.

 

ProcessPrimary OwnerData RequiredInfo Generated
PayrollCorinne SummersHours worked, Vacation time taken, Amt staff make per hourSalary, Tax computation, commission
Human resourceFred BrownEmployee profile, Tenured, Salary, training, open and close positionsPay Scale, Benefits, Job posting, Employee records
AppointmentsLisa SungScheduling Data, Providers availableAppointment desk schedule
Medical Records ClerkSusan GiffordPT encounters and informationProper Treatment plans for PT proper billing
Billing Insurance companiesTammy AllpioProper coding of charges, correct insurance informationGenerate claim to send to payor
Monitor money being received and spentTom CapalettiVisits being billed, visits paid, expenses and invoicesExpenses reports, budgets, loss reports

 

Task 3) Opportunities

UWG has a variety of information systems they could adopt. Why would UWG implement a transaction processing system, a business support system, or an ERP system?

 

Transaction processing system can simplify charges and insurance claims. Business support system can be utilized for analyzing claims, payments, and workload. A user productivity system increases overall efficiency within the office.

Recommendation

What information system would you recommend UWG to implement?

 

I would recommend UWG utilize a transaction processing system. This will allow each charge, payment and insurance claim to be completely tracked. It would also reduce administrative costs. Although not a large clinic, jobs perhaps could be combined. This system also has the capability of speeding up insurance reimbursements and provide thorough reports. The system would start with the correct information being gather during scheduling.

 

Task 4) – Development Methodology

Briefly introduce the three systems development methods discussed in the chapter. Select one approach and explain the strengths and weaknesses of using your selected method.

 

Transaction Processing System (TPS) is an operating system used to process day to day recurring business transactions, such as customer billing. A business Support System (BSS) provides job related information support to users at all levels of a company. Although the business support system could be utilized to determine future staffing needs, it is very limiting regarding day to day processes. Enterprise Resource Planning (ERP) is a process that establishes an enterprise wide strategy for IT resources. ERP dents a specific architecture, including standards for data, processing network and user interface design.

 

A business support system (BSS) is an information system that is used to support various end-to-end telecommunication services, such as Billing, order management, and customer relationship management. I have listed the pros and cons of working with a BSS system.

 

Pros:

Offers a paperless method of exchange

Bother free access, ensuring the bill with the assistance of secret key and can be opened just by the beneficiary.

Allows working from home

Reduce central office costs

Better use of time

 

 

Cons:

Billing frame works can be outsourced

Security breaches and poor working conditions, the dread of security to the individual’s data, expanded spyware and malware on the web.

Lack of community. When a business’s workforce is widely scattered, the sense of community and business culture can be greatly reduced or completely disappear.

 

 

 

 

 

 

Timothy Jones

Deloris Garcia Physicians

 

 

Anita Davenport Office Manager

 

 

Susan Gifford

Medical Records

 

 

Tom Capaletti

Accounts Receivables

 

 

Fred Brown

HR/Employee Benefits

 

 

Connie Summers

Payroll

 

 

Tammy Alipio

Billing

 

 

Lisa Sung

Appointments Clerk

Foundations of Qualitative Research Worksheet

RES/724 v6

Foundations of Qualitative Research Worksheet

RES/724 v6

Page 2 of 2

Week 1 Assign

Complete the Foundations of Qualitative Research Worksheet.

 

 

Foundations of Qualitative Research Worksheet

Exercise 1

The purpose of this exercise is to examine how philosophical assumptions differ and are exemplified (implicitly or explicitly) based on the interpretive framework selected.

1. Read the four articles listed below. Each qualitative journal article adopts a different interpretive lens.

Queer TheoryAdams et al. (2014). “Aren’t labels for pickle jars, not people?” Negotiating identity and community in talk about ‘being gay.’
Social ConstructivistBrown et al. (2006). Waiting for a liver transplant.
PostpositivistChurchill et al. (2007). How rural low-income families have fun: A grounded theory study.
TransformativeJob et al. (2013). Toward better collaboration in the education of students with fetal alcohol spectrum disorders: Voices of teachers, administrators, caregivers, and allied professionals.

 

2. Complete the table below by providing detailed explanations and examples that demonstrate how the different philosophical assumptions are represented (implicitly or explicitly) in the selected journal articles.

  Ontological

Assumptions

Epistemological

Assumptions

Axiological

Assumptions

Methodological

Assumptions

Interpretive FrameworksQueer Theory

Adams et al. (2014)

    
 Social Constructivism

Brown et al. (2006)

    
 Postpositivism

Churchill et al. (2007)

    
 Transformative

Job et al. (2013)

    

3. Discuss how the philosophical assumptions differed between the interpretive frameworks. Why is it important for researchers to understand the connection between philosophy and interpretive frameworks? Write your response in the space below.

Click or tap here to enter text.

Exercise 2

The purpose of this exercise is to explore the link between the research purpose and research questions.

Identify a potential research topic for a qualitative study. Write your topic in the space below.

Understanding the influence and the implications of staff wellbeing and health on residents in healthcare group home

Complete the table below by writing 1 or 2 research questions for an exploratory, descriptive, and explanatory study related to your selected topic. Include a justification that explains how your research question(s) align with and/or support the research purpose.

 

 Research Question(s)Justification
Research PurposeExploratory  
 Descriptive  
 Explanatory  

 

 

Copyright© 2019 by University of Phoenix. All rights reserved.

Copyright© 2019 by University of Phoenix. All rights reserved.

Prompt: First, review the text readings and course resources you have so far studied

Prompt: First, review the text readings and course resources you have so far studied. In addition, review your Final Project Milestone One and Module Four Worksheet submissions and instructor feedback to those submissions. The SWOT analysis you completed in the Module Four Worksheet is one method by which to conduct a situational analysis. Use this process to assist you as you complete the situational analysis in this milestone. Also refer back to the Bellevue: Community Health Needs Assessment to inform your analysis.

Next, in 2 to 3 pages, conduct a situational analysis that analyzes the internal and external market factors that impact Bellevue Hospital. In addition, propose a service to market for the organization and develop marketing goals for this proposed service. The paper should explain how the proposed marketing goals align with the mission, vision, and strategic goals of the organization. Keep in mind that your marketing goals should follow the SMART goal framework (specific, measurable, achievable, realistic, and timely).

This assignment needs to be completed by tomorrow, midnight.

I have attached the rubric for this assignment as well as the assignments that are needed for reference. A SWOT worksheet is attached as well as the SWOT assignment completed in Module four as an example.

pure scientists

Week 1 Discussion 1

Historically, “pure scientists” have viewed qualitative research as inferior to quantitative research. What is your opinion on this position? Explain your answer.

wk 1 Discussion 2

What are three advantages and three disadvantages associated with conducting qualitative research? Discuss why they are considered advantages and disadvantages.

Final Project Milestone Two Guidelines and Rubric Situational Analysis

IHP 510 Final Project Milestone Two Guidelines and Rubric Situational Analysis

Overview: For Final Project Milestone One, you analyzed Bellevue Hospital, and in your Module Four Worksheet, you practiced completing a very basic SWOT analysis. Now, for this second milestone, due in Module Five, you will conduct a full situational analysis to identify the internal and external market factors that impact the Bellevue Hospital, propose a service to market for the organization, and generate a marketing goal for this proposed service. Prompt: First, review the text readings and course resources you have so far studied. In addition, review your Final Project Milestone One and Module Four Worksheet submissions and instructor feedback to those submissions. The SWOT analysis you completed in the Module Four Worksheet is one method by which to conduct a situational analysis. Use this process to assist you as you complete the situational analysis in this milestone. Also refer back to the Bellevue: Community Health Needs Assessment to inform your analysis. Next, in 2 to 3 pages, conduct a situational analysis that analyzes the internal and external market factors that impact Bellevue Hospital. In addition, propose a service to market for the organization and develop marketing goals for this proposed service. The paper should explain how the proposed marketing goals align with the mission, vision, and strategic goals of the organization. Keep in mind that your marketing goals should follow the SMART goal framework (specific, measurable, achievable, realistic, and timely). The following critical elements must be addressed:

I. Situational Analysis: In this section of the marketing plan, you will be conducting a needs analysis to identify and propose a service for the organization.

A. Analyze the internal and external market factors impacting the healthcare organization. B. Propose a service to market for this organization. Include an explanation as to whether it is addressing an opportunity or weakness from the

market factor analysis. C. Develop a marketing goal for the proposed service, applying the SMART goal framework. D. Justify the alignment of the marketing goal to the mission, vision, and strategic goals of the organization. E. Analyze the competition for the proposed service. F. Evaluate how the current marketing strategies used by the organization adhere to industry ethical criteria.

Refer to your completed Final Project Milestone One and Module Four Worksheet, as well as to the text readings and other course resources to support your responses. Be sure to incorporate instructor feedback on this milestone submission into your final project.

 

 

 

 

Rubric Guidelines for Submission: This milestone should be submitted as a Word document, 2 to 3 pages in length, double-spaced, using 12-point Times New Roman font, one-inch margins, and the latest edition of the APA manual for formatting and citations.

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value

Situational Analysis: Market Factors

Analyzes the internal and external market factors impacting the healthcare organization

Analyzes the internal and external market factors impacting the healthcare organization, but analysis is incomplete or unclear

Does not analyze the internal and external market factors impacting the healthcare organization

15

Situational Analysis: Propose a Service

Proposes a service to market for this organization, explaining whether service is addressing an opportunity or weakness based on market factor analysis

Proposes a service to market for this organization, explaining whether service is addressing an opportunity or weakness based on market factor analysis, but response has gaps in detail, clarity, or logic

Does not propose a service to market for this organization

15

Situational Analysis: Marketing Goal

Develops a marketing goal for the proposed service, applying the SMART goal framework

Develops a marketing goal for the proposed service, applying the SMART goal framework, but goal is incomplete or unclear, or framework is applied inaccurately

Does not develop a marketing goal for the proposed service

15

Situational Analysis: Alignment of Goal

Justifies the alignment of the marketing goal to the mission, vision, and strategic goals of the organization

Justifies the alignment of the marketing goal to the mission, vision, and strategic goals of the organization, but response is incomplete or unclear

Does not justify the alignment of the marketing goal to the mission, vision, and strategic goals of the organization

15

Situational Analysis: Competition

Analyzes the competition for the proposed service

Analyzes the competition for the proposed service, but with gaps in detail, clarity, or accuracy

Does not analyze the competition for the proposed service

15

Situational Analysis: Ethical Criteria

Evaluates how current marketing strategies adhere to industry ethical criteria

Evaluates how current marketing strategies adhere to industry ethical criteria, but with gaps in detail, clarity, or accuracy

Does not evaluate how current marketing strategies adhere to industry ethical criteria

15

Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

10

Total 100%

Write a 4-5 page evidence-based proposal to support the need for a nurse informaticist in an organization who would focus on improving health care outcomes.

Write a 4-5 page evidence-based proposal to support the need for a nurse informaticist in an organization who would focus on improving health care outcomes.

As you begin to prepare this assessment, you are encouraged to complete the Team Perspectives of the Nurse Informaticist activity. Completion of this will help you succeed with the assessment as you explore the nurse informaticist’s role from the different perspectives of the health care team. Completing activities is also a way to demonstrate engagement.

Nurses at the baccalaureate level in all practice areas are involved in nursing informatics through interaction with information management and patient care technologies. Nurses must not only demonstrate knowledge of and skills in health information and patient care technologies, but also how to use these tools at the bedside and organizational levels. Moreover, nurses need to recognize how information gathered from various health information sources can impact decision making at the national and state regulatory levels.

Demonstration of Proficiency

By successfully completing this assessment, you will demonstrate your proficiency in the course competencies through the following assessment scoring guide criteria:

  • Competency 1: Describe nurses’ and the interdisciplinary team’s role in informatics with a focus on electronic health information and patient care technology to support decision making.
    • Define nursing informatics and the role of the nurse informaticist.
    • Explain how the nurse collaborates with the interdisciplinary team, including technologists, to improve the quality of patient care.
    • Justify the need for a nurse informaticist in a health care organization.
  • Competency 2: Implement evidence-based strategies to effectively manage protected health information.
    • Explain evidence-based strategies that the nurse and interdisciplinary team can use to effectively manage patients’ protected health information (privacy, security, and confidentiality).
  • Competency 5: Apply professional, scholarly communication to facilitate use of health information and patient care technologies.
    • Follow APA style and formatting guidelines for citations and references.
    • Create a clear, well-organized, and professional proposal that is generally free from errors in grammar, punctuation, and spelling.

Scenario

For this assessment, assume you are a nurse attending a meeting of your state’s nurses’ association. A nurse informaticist conducted a presentation on her role and its impact on positive patient and organizational outcomes in her workplace. You realize that your organization is undergoing many technological changes. You believe this type of role could provide many benefits to your organization.

You decide to pursue proposing a nurse informaticist role in your organization. You speak to your chief nursing officer (CNO) and human resources (HR) manager. These individuals ask you to prepare a 4–5 page evidence-based proposal to support the new role. In this way, they can make an informed decision as to whether the addition of such a role could justify the return on investment (ROI). They need your proposal before an upcoming fiscal meeting.

Preparation

To successfully prepare for this assessment, you will need to complete these preparatory activities:

  • Review assessment resources and activities.
  • Conduct independent research on the nursing knowledge and skills necessary to interact with health information and patient care technology.
    • Focus your research on current resources available through peer-reviewed articles, professional websites, government websites, professional blogs, wiki pages, job boards, et cetera.
    • Consult the BSN Program Library Research Guide for help in identifying scholarly and authoritative sources.
  • Interview peers in your network who are considered information technology experts.
    • Ask them about how information technology advances are impacting patient care at the bedside, at the organizational level, and beyond.

Proposal Format

The Chief Nursing Officer (CNO) and Human Resources (HR) manager have asked you to include the following headings in your proposal and to be sure to address the bullets underneath each heading:

Nursing Informatics and the Nurse Informaticist
  • What is nursing informatics?
  • What is the role of the nurse informaticist?
Nurse Informaticists and Other Health Care Organizations
  • What is the experience of other health care organizations with nurse informaticists?
  • How do these nurse informaticists interact with the rest of the nursing staff and the interdisciplinary team?
Impact of Full Nurse Engagement in Health Care Technology
  • How does fully engaging nurses in health care technology impact:
    • Patient care?
    • Protected health information (security, privacy, and confidentiality)?
    • Workflow?
    • Costs and return on investment?
Opportunities and Challenges
  • What are the opportunities and challenges for nurses and the interdisciplinary team with the addition of a nurse informaticist role?
    • How can the interdisciplinary team collaborate to improve quality care outcomes through technology?
Summary of Recommendations
  • What are 3–4 key takeaways from your proposal about the recommended nurse informaticist role that you want the CNO and the HR manager to remember?
Additional Requirements
  • Written communication: Ensure written communication is free of errors that detract from the overall message.
  • Submission length: 4–5 double-spaced pages, in addition to a title page and references page.
  • Font: Times New Roman, 12 point.
  • Citations and References: Cite a minimum of 3 current scholarly and/or authoritative sources to support your ideas. In addition, cite a minimum of 1 current professional blog or website to support your central ideas. Current means no more than five years old.
  • APA formatting: Be sure to follow APA formatting and style guidelines for citations and references. For an APA refresher, consult the APA Style and Format page on Campus.

Module Three Worksheet Guidelines and Rubric Ethical Decision-Making in Healthcare Marketing

IHP 510 Module Three Worksheet Guidelines and Rubric Ethical Decision-Making in Healthcare Marketing

 

Overview: For this task you will first compare the ACHE and AHIMA code of ethics and then review a brief case from Healthcare Marketing: A Case Study that

involves ethical decision-making. Then you will discuss the role of the healthcare marketer in relation to ethical behavior and conduct.

Prompt: Complete the Module Three Worksheet by addressing the following critical elements:

● Codes of Ethics: Access the webpages American College of Healthcare Executives (ACHE) Code of Ethics and American Health Information Management Association (AHIMA) Code of Ethics*. Compare the code of ethics from these two organizations. What do they have in common? In what ways are they different?

*Copyright ©2017 by the American Health Information Management Association. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, photocopying, recording or otherwise without prior permission from the publisher.

● Ethical Decision Making: To begin, review the scenario from Exercise 1 in Chapter 4. Then, using one of the ethical decision-making models from Chapter 4, explain how you would address the issue in the scenario.

○ In your position as a marketer in a hospital, do you think Dr. Gray’s Facebook page is an issue what warrants your attention? Why or why not? Please explain in detail.

○ Four Quadrants Model: Review the four quadrants model presented in Exhibit 4.1. How might you define this scenario based on the model? Explain your reasoning.

○ How do you think the AMA policy about physicians and the use of social media (summarized at the top of page 52) relates to Dr. Gray’s Facebook page?

● Role of the Healthcare Marketer: What do you think is the ultimate role of the healthcare marketer in relation to ethical behavior and conduct?

Rubric

Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value

Code of Ethics Meets “Proficient” criteria and demonstrates sophisticated understanding of healthcare ethics codes

Compares the code of ethics in two healthcare governing organizations

Compares the code of ethics in two healthcare governing organizations, but comparison is cursory or lacking in detail

Does not compare the code of ethics in two healthcare governing organizations

19

 

 

 

Ethical Decision Making: Dr. Gray

 

Meets “Proficient” criteria and demonstrates keen insight into applying ethical decision- making models to specific scenarios in healthcare

Explains whether or not Dr. Gray’s Facebook page warrants attention, applying an ethical- decision-making model

Explains whether or not Dr. Gray’s Facebook page warrants attention, applying an ethical- decision-making model, but with gaps in detail, clarity, or logic

Does not explain whether or not Dr. Gray’s Facebook page warrants attention

19

Ethical Decision Making: Define

Scenario

Meets “Proficient” criteria and demonstrates keen insight into applying ethical decision- making models to specific scenarios in healthcare

Defines the scenario based on the model, explaining reasoning

Defines the scenario based on the model, explaining reasoning, but with gaps in detail, clarity, or logic

Does not define the scenario based on the model, explaining reasoning

19

Ethical Decision Making: AMA Policy

 

Meets “Proficient” criteria and demonstrates keen insight into applying ethical decision- making models to specific scenarios in healthcare

Explains how the AMA policy relates to the scenario of Dr. Gray

Explains how the AMA policy relates to the scenario of Dr. Gray, but with gaps in detail, clarity, or logic

Does not explain how the AMA policy relates to the scenario of Dr. Gray

19

Role of the Healthcare Marketer

Meets “Proficient” criteria and demonstrates sophisticated understanding of ethics in healthcare marketing

Discusses the ultimate role of the healthcare marketer in relation to ethical behavior and conduct

Discusses the ultimate role of the healthcare marketer in relation to ethical behavior and conduct, but discussion is cursory or lacking in detail

Does not discuss the ultimate role of the healthcare marketer in relation to ethical behavior and conduct

19

Articulation of Response

Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy to read format

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

5

Total 100%

Healthcare Marketing

For this task you will first compare the ACHE and AHIMA code of ethics, and then review a brief case from Healthcare Marketing: A Case Study that involves ethical decision-making. Then, you will discuss the role of the healthcare marketer in relation to ethical behavior and conduct. To complete this assignment, review the Module Three Worksheet Guidelines and Rubric document.

This is assignment needs to be due by Sunday. Rubric is attached & case study exercise.

Following reference should be used as well:

Cellucci, L. W., Wiggins, C., & Farnsworth, T. J. (2014). Healthcare marketing: a case study approach. Chicago, IL: Health Administration Press. ISBN: 978-1-56793-605-6