Simulation Report 01 2

Simulation Report

Introduction

In team D, utilization of StratSimManagement Simulation tool over since the first input in week one over the four periods has proven to be very effective in the understanding market environment, making projections, and remaining objective to the leading cause for action in the automotive industry. The primary strategy is to become an automotive leader while promoting quality and safety in car manufacturing (Gonzalez-Fuentes et al., 2021). The objectives that the team within the simulation effect had in mind includes creating minor updates for Defy in terms of interior, safety, and quality, opening new distribution centers, improving all cars in economy, family, truck, and luxury cars for “Deluxe” as part of competitive advantage for the company. Indeed, the best value for each period was designed effectively.

Strategy

The firm’s corporate generic strategy was to be the leading automobile firm in the industry to promote the quality and safety of car production (Gonzalez-Fuentes et al., 2021). The company would achieve this by narrowing down to the main market demands and needs and being ready to use innovation to gain a competitive advantage over other brands in the market and remain the business leader. It is commonly known that consumers look for safety measures, quality, and interior designs which offer luxury and comfort while using cars, and that’s the primary strategy while making innovations and areas for improvement. Thus, since each of the vehicles in the different classification such as luxury, economy, family, and truck have different needs and require additional input, in each segment, analysis was done based on the need for the consumers, value for the car, and competitors input in such segment to make sure the cars are outstanding while maintaining the role of business leaders which means attracting more customers, having the more significant market shares and proper market penetration. The overall strategy did not change as it touched all production elements to marketing, making it very effective.

The strategic action plan was mainly centered on objectivity and looking at the entire production force at all aspects through the decision making to see that every decision made impacts the long-term goal and impact for the organization in the market based on each car segment (Gonzalez-Fuentes et al., 2021). For instance, the first decisions were to invest in safety through technological innovation, then under product development, the approach taken as opening new development center. The firm utilizes direct marketing and advertising in the East and later in the South in consumer marketing. Product marketing for specific brands such as project Delite had minor upgrades and required marketing while based on quality input to meet consumer brands. For Detonka, marketing was mainly based on its performance power. New dealerships were opened, and manufacturing was maximized to remain competitive.

Based on the strategic action plan, all the moves explained above had measurable goals set and input as to why taking that action plan was the best choice of input, mainly in remaining competitive in the market. For instance, since decisions were based on market forces and forecasting, a car brand like Defy required only minor updates in the family segment where the car, despite being in a very competitive environment, the car segment had 33% of the entire market share and made the input balance, the company increased the advantages to 60% while decreasing promotion by 40% and maintained leading on the segment.

In segments such as luxury cars, consumers are looking for interior, safety, and quality; thus, all innovations were based on creating upstandingness in quality. The outcome is that the segment has remained a tremendous high-income enterprise. Therefore, for Deluxe luxury, in the first instance, the company tried to change the marketing theme by focusing on advertisements based on styling without making significant changes. It increased advantages by 37%. However, changes were made in the next improvement plan to increase its size, style, interior, and quality when focusing on electric launching in Y6, and the prices increased by $37,999. To make the outcome better for dealers, a discount of 15% was granted, which led to outstanding marketing and sustainable input in the marketing campaign and development.

To increase market share, the company had to open new distribution centers, where three dealers were set to open in the North and South, one dealer was set to open in the East, and one in the West. At the same time, as the dealers were opening up, the need to increase capacity was considerably high since the production pattern had not been changed even without the dealership. Thus, available production had to take a plus one in decisions. Opening all the branches creates a high market reach and makes it easy for consumers to get the best brands in the entire section, which keeps the overall strategy of being ahead of the competition real.

The other strategic decision was to improve all cars, even those with minor market share, by focusing on value for money in what the consumers are looking for and what the company is offering which increased sales even in the low segment brands (Gonzalez-Fuentes et al., 2021). For Deluxe in the market, quality and affordability are good equation that works best. Thus, setting the prices above $35K and the competitors having the same brand set between $40.3K and $40.7K will form the market as competitive as possible. The production cost also requires a reduction in production, which can be made through additional automaking to focus on what is best for the interest of consumers that takes 10% cost in building the current capacity. Thus, all changes that will be done in the production schedule will be done all around from pricing, dealership, marketing, and safety measures to ensure no fine is given.

The Detonka truck is among the brands that experienced innovation through safety and styling. The advantages increased to 35, which is a good input that placed the company in a great position when dealing with development options and brand inputs that serve best. It was a significant investment making all the changes from plant automation to ensuring all the vehicle segments were increased; thus, financing was 3M in credit at an interest of 3.5% and 3M loan repayment. The company also sold bonds of $1000.

Conclusion

The firm planned to remain competitive and maintain leadership in automotive marketing through quality and safety. A significant input made the company competitive through innovation based on technology to maintain safety, product development, consumer marketing, distribution, and manufacturing. The outcome has been outstanding, with the company increasing its revenue and strengthening its competitive position. It was a significant input to keep the company on its productive margin. Group members did all the strategies held via Zoom meetings on 18, 19, and 22 December 2021.

References

Gonzalez-Fuentes, M., Robertson, K. R., & Davis, J. C. (2021). Creativity as a Reflective Learning Exercise: Informing Strategic Marketing Decisions Through Digital Storytelling. Marketing Education Review, 1-9.

Dear Students, To help you get prepared for the Capstone course, we have decided to make a short list of technologies that were previously used by students in their projects. We highly recommend that you familiarize yourself with at least two different technologies from each category.

Disclaimer: This is by no means an exhaustive list. These technologies are just a few to get you started thinking about what you might need to develop a typical project in this course.

Tools & Technologies

Programming Languages:

· JAVA, C++, Objective-C, C#, Swift, Python, R

Web Programming Languages & Technologies:

· PHP, JavaScript, HTML5, CSS3, ASP.NET, GO

· jQuery (a JavaScript library)

· CakePHP (an open-source framework for PHP)

· CodeIgnitor (a powerful PHP framework)

· Laravel (another PHP framework)

· Zend (an object-oriented PHP framework)

· Firebase (offers real-time database, multiple authentication types and hosting platform)

· Ionic (a mobile framework)

· React (Facebook’s Javascript library developed for building user interfaces)

· jQuery Mobile

Frameworks for developing responsive websites:

· Bootstrap (a UI framework)

· AngularJS

· Node.js (server-side framework)

· ExpressJS

· KnockoutJS

· ReactJS

· Ruby on Rails

· Django

Cloud Computing Services:

· Amazon Web Services (AWS)

· Google Cloud Platform

· Microsoft Azure

· IBM Cloud

· Kamatera

Relational Databases:

· MySQL

· SQLite

· PostgreSQL

· SQL Server

· Oracle

NoSQL Databases:

· MongoDB

· Cassandra

· Couchbase

Data formats:

· XML

· JSON

· CSV

Data Mining, and Machine Learning Algorithms:

· Deep Neural Networks

· Convolutional Neural networks

· Linear Regression

· Decision Trees

· Naive Bayes

· K-Nearest Neighbors

· SVM

Protocols:

· HTTP/HTTPS

· TCP/IP

· DDP

· REST (WS access protocol)

· SOAP (WS access protocol)

Mobile App Development (Languages & tools):

· Languages: Swift (for Apple products), JAVA (for Android development), C#

· Phonegap / Cordova (uses JavaScript, HTML, and CSS)

· Appcelerator (HTML, PHP, and JavaScript)

· MoSync (it supports Eclipse-based IDE for C/ C++ programming)

Editors:

· Atom: A text editor

· Sublime Text: editor for code and markup with great performance.

· Notepad++

· Visual Studio Code

· Coda 2: A text editor for OS X

· WebStorm: A powerful IDE

· Vim

· Brackets: A modern text editor

· Emacs: An extensible, customizable text editor with built-in functions

· Adobe Dreamweaver (for web development)

Wireframe & Prototyping:

· moqups

· balsamiq

· HotGlue

Other Technologies:

· Blockchain (a decentralized technology behind the cryptocurrency)

· Unity (for game development)

· Encryption & decryption

· OpenCV (for real-time computer vision)

Start with the following Python code.

alphabet = “abcdefghijklmnopqrstuvwxyz”

test_dups = [“zzz”,”dog”,”bookkeeper”,”subdermatoglyphic”,”subdermatoglyphics”]

test_miss = [“zzz”,”subdermatoglyphic”,”the quick brown fox jumps over the lazy dog”]

# From Section 11.2 of:

# Downey, A. (2015). Think Python: How to think like a computer scientist. Needham, Massachusetts: Green Tree Press.

def histogram(s):
d = dict()
for c in s:
if c not in d:
d[c] = 1
else:
d[c] += 1
return d

Copy the code above into your program but write all the other code for this assignment yourself. Do not copy any code from another source. 

Part 1 

Write a function called has_duplicates that takes a string parameter and returns True if the string has any repeated characters. Otherwise, it should return False.

Implement has_duplicates by creating a histogram using the histogram function above. Do not use any of the implementations of has_duplicates that are given in your textbook. Instead, your implementation should use the counts in the histogram to decide if there are any duplicates.

Write a loop over the strings in the provided test_dups list. Print each string in the list and whether or not it has any duplicates based on the return value of has_duplicates for that string. For example, the output for “aaa” and “abc” would be the following.

aaa has duplicates
abc has no duplicates

Print a line like one of the above for each of the strings in test_dups.

Part 2 

Write a function called missing_letters that takes a string parameter and returns a new string with all the letters of the alphabet that are not in the argument string. The letters in the returned string should be in alphabetical order.

Your implementation should use a histogram from the histogram function. It should also use the global variable alphabet. It should use this global variable directly, not through an argument or a local copy. It should loop over the letters in alphabet to determine which are missing from the input parameter.

The function missing_letters should combine the list of missing letters into a string and return that string.

Write a loop over the strings in list test_miss and call missing_letters with each string. Print a line for each string listing the missing letters. For example, for the string “aaa”, the output should be the following.

aaa is missing letters bcdefghijklmnopqrstuvwxyz

If the string has all the letters in alphabet, the output should say it uses all the letters. For example, the output for the string alphabet itself would be the following.

abcdefghijklmnopqrstuvwxyz uses all the letters

Print a line like one of the above for each of the strings in test_miss.

Submit your Python program. It should include the following.

• The provided code for alphabet, test_dups, test_miss, and histogram.
• Your implementation of the has_duplicates function.
• A loop that outputs duplicate information for each string in test_dups.
• Your implementation of the missing_letters function.
• A loop that outputs missing letters for each string in test_miss.

Also submit the output from running your program.

Your submission will be assessed using the following Aspects.

1. Does the program include a function called has_duplicates that takes a string parameter and returns a boolean?
2. Does the has_duplicates function call the histogram function?
3. Does the program include a loop over the strings in test_dups that calls has_duplicate on each string?
4. Does the program correctly identify whether each string in test_dups has duplicates?
5. Does the program include a function called missing_letters that takes a string parameter and returns a string?
6. Does the missing_letters function call the histogram function?
7. Does the missing_letters function use the alphabet global variable directly?
8. Does the program include a loop over the strings in test_miss that calls missing_letters on each string?
9. Does the program correctly identify the missing letters for each string in test_miss, including each string that “uses all the letters”?

For this module, we’ll be fleshing out your work from previous weeks to complete a rough draft of your final project. You have already identified your topic and the social media choices for your project, and done research on comparable brands or sites.

Now it’s time to get it all ready. This week, you should spend more time researching comparable options on your social media choices. Then it’s time to put it together!

First, you should put together your overview of the project. This starts with the description of your business or brand. Write about what it is and what you want for it, and add the research you have found on comparable businesses or brands. Then what are the goals you have for the business or brand? What are your general goals with social media for it? What audience are you aiming to reach?

Now on to the social media aspect of the project. If you have a real business, brand, or site to work on, you can start by putting the site profiles into the 4 social media sites you’ve chosen (e.g. Facebook, Twitter, etc.). Screenshots will work for these that you have really made. If you don’t really have a business or brand, you do not need to create faux profiles. However, you should write the information you would include in your profile for each one.

Then, for each social media site, write about your goal for that site, how you will accomplish them, and some ideas for posts or pins. Who is your audience? When and where can you best reach them? How can you really use social media to work for you?

This project should have at least 1-2 pages for your overview and then approximately 1-2 pages per social media site. So the draft will be 5 – 10 pages long.

There will be the option to present your project to your instructor and class next week in the live classroom, so begin thinking about if this is something you’d like to do.

ALA format