CNN
CNN’s public image
Respond to all three questions, based on the information presented in the attached case:
- How can the launch of CNN+ be summarized?
- Which investment decisions (i.e., continue or end CNN+) are recommended by different investment decision criteria (e.g., NPV, IRR, Payback Period)? Focus your analysis on the annual operating cost. Assume the same cash flows for 2027, 2028, and 2029 as for 2026.
- How would the decision to end or continue CNN+ affect CNN’s public image?
Write at least 200 words per question, but be concise and specific.
Submit a Word file: Font Times New Roman, font size 12, double-spaced, 1-inch margins. Add page numbers.
Use appropriate headings and structure so that the reader can easily follow your analysis. If you feel that it is appropriate, you can use additional information besides the information presented in the case. Make sure to appropriately cite and reference your sources.
