Coca Cola Marketing Plan

he term project is a 15 page marketing plan for COCA-COLA. It is to follow APA format and be of a quality graduate level. Don’t forget to use an appropriate amount of references for a paper of this length.

Required Marketing plan Headings:

Executive Summary

Situation Analysis
-Market Summary
-Target Markets

Marketing Demographics
-Geographics
-Demographics
-Behavioral factors

Market Needs

Market Trends

Market Growth

SWOT Analysis

Competitors Analysis

Market Strategy

-Marketing objectives
-Financial objectives
-Positioning strategy

Marketing tactics

-Product
-Price
-Distribution
-Communication
-Research

Financials
-Break-Even Analysis
-Sales Forecast
-Marketing Budget