DRAFT FOR PERSUASIVE ESSAY 5

Running Head: WRITING PLAN 1

DRAFT FOR PERSUASIVE ESSAY 5

Kanesha Bowden

English Composition II 21EW5

05/26/2021

Draft for persuasive essay

Introduction

A writing plan is a specific plan that explores what will be written down and every day and how much will be written. The writing plan requires a person to be accountable for what he or she is going to cover in the essay. The writing plan consists of three main parts, introduction, main body, and conclusion.

Use of graphic design in marketing

Introduction

Graphic design is a vital tool used to pass information to other people through various methods. This tool conveys information by visual communication signals to the potential audience. The device is mainly designed to assist business people to pass information about a brand of a product to potential clients. In my opinion, graphic design is an essential aspect for any organization which needs to promote its products through marketing. This opinion is well linked with the main argument, which is the use of graphic design tools in the business. This is evidenced in displaying the product information to persuade potential clients to buy the commodity (Jackson, 2019).

Key points to support the argument

· Optimizing marketing efforts in many channels; Graphic design enables marketers to pass information about their products to many clients through media like radio and television. This is essential in increasing sales for a particular product.

· Building a professional brand; Graphic design helps marketers develop a new and attractive brand of a product. This is achieved through visual communication about the product to all people and familiarize them with the new brand of product and services.

· Consistency in marketing; Graphic design always conveys information about the product for recognizable. Continuous advertising about the product creates customers’ awareness about what the organization is offering, increasing the sales of the product.

The potential audience for graphic design and its challenges

In graphic design, marketers are the critical audience because it aids them in marketing their products in the business. However, some challenges are likely to occur when supporting graphic design in marketing with the audience. Those challenges include: – choosing the area to specialize in, translating product features to the clients, and the problem in intuition where the marketer uses little information about the product and company’s culture (Faller, 2016).

The objective of this essay

The purpose of this essay is to attract potential business people to use graphic design in marketing. In my essay, I believe that I will get enough people to use graphic design in their business.

Potential resources

· Pexels; These are videos and photos displaying the features of products. They (pexels) provide a free display of the products to enhance the better design. This attracts potential clients to buy the product increasing its sales.

· Drawkit: These are free digital and printed illustrations of the product. This helps customers to understand various aspects of the commodity before buying. Drawkit is essential in marketing as it defines the product to the audience and makes decisions to buy.

· Offset; These are loyalty images constructed by artists to be used by magazine corporations and other corporations. These are helpful in marketing as they convey information about the product, and it boosts the brand of the product being advertised.

Aspects of graphic design in marketing

A constructed clear picture of the target audience will help marketers go straight to the specific clients of the products.

Mapping clients’ paths will ensure the products are always available to those destinations at specific times.

Conclusion

From the above illustrations, I conclude that graphic design is a potent tool used in marketing because it conveys information about the product and where to get the product. This is very helpful for marketers who need to create a good customer base. Many customers always require influence from other party and graphic design is vital in persuading customers. For those reasons, marketers should graphic designs to boost their sales.

References

Faller, P. (2016). Ask an expert: What is the Biggest Challenge Facing Designers Today?. Adobe Blog. https://blog.adobe.com/en/publish/2016/11/11/ask-a-uxpert-what-is-the-biggest-challenge-facing-designers-today.html#gs.0p51um

Jackson, A. (2019). How to Combine Design and Marketing for Better Results. Desinghill.  https://www.designhill.com/design-blog/how-to-combine-design-and-marketing-for-better-results/