Lae Biscuit Company
Lae Biscuit Company
Marketing Research Report
TASK 2 Report
FM422 Assessment
Description: Students are to develop a plan to address three main marketing challenges from the last four topics (topic 9 – 12) in their particular workplace based on market research steps. It can be based on their particular workplace or another organisation.
Topic: Develop an action plan to address three marketing challenges from the last four topic (topic 9 – 12).
Type: Report
Follow the report format than the essay type. Comply with marking criteria as outlined below. It must include assessment cover sheet, title page, table of contents and other features of a report.
Length: 2,000 words
The word limit is 2,000 words. Any words in the report used in any diagram, table, references, assessment cover sheet, table of contents and title page will be excluded from this word limit.
Criteria: These are the marking criteria are set for assessing the task 2:
§ Report format used /05
§ Content relevant to topic /10
§ Key concepts/terms discussed /10
§ Concepts/terms and practices aligned /10
§ Academic writing skills applied /05
§ Correct spelling, grammar & punctuation used /05
§ At least 5 quotes/paraphrases used /05
Total: 50
Due date: After six (6) weeks) – 29th April 2022
Weight: 50 %
To write about Lae Biscuit Company, Papua New Guinea
“Lae Biscuit Company Ltd. is a well known company with some classic brands in biscuits. It has a strong following all over Papua New Guinea. The company has product exports to Solomon Islands and Vanuatu and foresee to expand its potentials to other Pacific Islands as well.”
Founded in 1972 under the visionary Sir Henry Chow as a bakery-type biscuit factory at Voco Point in Lae. Today, Lae Biscuit Co. Ltd. is the largest biscuit producer in the Pacific, with it’s newly opened Biscuit factory and has also opened it’s Noodles line to cater to all the needs of every Papua New Guineans.
From it’s humble beginnings to today’s grand openings,
Lae Biscuit Company has maintained it’s belief in creating employment for Papua New Guineans and supporting the community by providing assistance to community projects, events, sporting events, and disaster relief.
Lae Biscuit will always strive to give back to the community by providing top notch customer service and extremely delicious Biscuits and Noodles.
Lae Biscuit Company chairman lan Chow confirming the shutdown of his factories in Lae, Morobe Province, starting this week, said he returns after two weeks with confidence to build up and change the business model to continue and provide jobs for Papua New Guineans.
The obvious reasoning being the tough economic set backs the country is facing is having an adverse effect on the company forcing it to shutdown aback over stocking. #localbusiness #papuanewguinea #economics #sos #toughtimes
