Cé sar Ritz Colleges Switzerland

Master of Arts in Hospitality and Tourism Entrepreneurship

MILESTONE 2

CSR Analysis of Marriott International

Submitted on Feb. 13, 2023

By: Yaorui Ma 747137

Word Count: 802

Submitted to:

Ms. Paola Ossola Course Title & Code:

Business Sustainability in Hospitality and Tourism

7HO749

Table of Contents:

Description of Marriott International’s CSR Policies 1 Evaluations of Marriott International’s CSR Policies 2 Strengths 2 Weaknesses 2 Recommendations 3 Short Term 3 Long Term 4 Conclusion 4 References 5 Appendix 6

1. Description of Marriott International’s CSR Policies Comment by Paola Ossola: Before going into the details of CSR, remember to add also some information about the company

In the three spheres of social, environmental, and economic CSR, Marriott International has a distinct policy.

Marriott International’s commitment to social responsibility includes ensuring that its staff members have a safe and healthy work environment as well as increasing their skills and abilities through development and training. By assisting regional groups and providing charity contributions, the business also contributes to the community.

Environmental responsibility: Marriott International focuses on environmental protection and has taken a number of steps to reduce energy and water consumption, reduce waste generation, protect biodiversity and more. The company is also committed to reducing its negative impact on the environment by adopting a sustainable approach to hotel operations.

Economic Responsibility: Marriott International is committed to long-term economic success through responsible business operations and management, and a commitment to customers, employees and shareholders. The company also strives to improve operational efficiency through the use of effective resource management, cost reduction and efficiency measures.

In summary, Marriott International strives to achieve its corporate social responsibility objectives and make a positive contribution to its employees, customers and society through its commitment to three areas of social, environmental and economic responsibility.

( 10 )

2. Evaluations of Marriott International’s CSR Policies Comment by Paola Ossola: Before getting into the evaluations part, I would recommend you to analyze what the company is doing in terms of SDGs and GRI. This would give you the chance also to show what is missing, and from here you can evaluate and give recommendations Comment by Paola Ossola: In this evaluation tell precisely what they do that are good practices (and as a consequence STRENGTHS), and what are aspects that are missing or that they don’t good great (this could be later on the basis of the WEAKNESSES).

2.1 Strengths:

Society:

Marriott International is devoted to fostering diversity and inclusion in the workplace and to helping out local communities. By doing this, the business is better able to cultivate its stakeholder connections and improve its reputation.

Environment:

Marriott has implemented a number of initiatives to reduce its environmental impact, such as reducing energy and water consumption and promoting eco- friendly practices. This helps to reduce the company’s carbon footprint and contribute to a more sustainable future.

Economy:

Marriott International’s focus on driving business success and profitability has helped it to become one of the largest and most successful hotel companies in the world. The company’s investment in innovation and technology has also helped it to improve operations and enhance the guest experience.

2.2 Weaknesses:

Society:

While Marriott has made some progress in supporting local communities and promoting diversity, there is always room for improvement in these areas. For example, the company could do more to support human rights and ethical sourcing practices in its supply chain.

Environment:

Despite its efforts to reduce its environmental impact, Marriott International still has a significant carbon footprint. The company could do more to reduce its greenhouse gas emissions and promote sustainable tourism.

Economy:

Marriott International’s focus on business success and profitability has sometimes come at the expense of environmental and social considerations. The company could do more to balance its economic goals with its social and environmental responsibilities.

3. Recommendations

3.1 Long Term

Increased transparency in reporting activities and donations will show that the company is actually making a difference in the world. Comment by Paola Ossola: These are general, you can keep but then provide more insights into possible actions

To increase efficiency and make the best possible use of the limited resources available, implement more effective management practices.

In order to increase employee engagement, you should encourage your staff to get involved in socially conscious initiatives. This will increase their sense of pride and zeal.

To further the aims of shared social responsibility, expand relationships by working with local governments, communities, and other interested parties.

3.2 Short Term Comment by Paola Ossola: In terms of specific actions, what would you propose?

Assessing the current situation: by evaluating current social responsibility practices to identify future directions for improvement. Comment by Paola Ossola: This is your aim. So what is the current situation, what are future directions of improvement in specific actions?

Strengthen regulation: by strengthening the regulation of socially responsible activities to ensure they are in line with the company’s standards and policies.

Increase education and training: by providing education and training on social responsibility to employees to improve their literacy and competence.

Enhanced public relations: To enhance the company’s socially responsible image by strengthening relations with the public.

3.3 Conclusion Comment by Paola Ossola: You don’t need this, since your work continues later on with the action to propose

Marriott International has a high level of CSR completion. Marriott International, an industry leader in the hotel industry, takes seriously the three pillars of environmental, social, and economic responsibility. In the areas of employee relations, community involvement, environmental protection, and customer service, the corporation has made major contributions. Although there has been progress, there is always opportunity for development, including bolstering the business’ dedication to sustainability, upgrading employee working conditions, and increasing community involvement. Overall, Marriott International has accomplished a lot of its CSR objectives, but there is still opportunity for growth. The business needs to deepen its commitment in more ways and increase its social and environmental effect in order to boost its CSR fulfillment. Comment by Paola Ossola: Harvard Stye in the references

4. References

1) Hastings, G. (2016) CSR. Social marketing quarterly. [Online] 22 (4), 280

–289.

2) HAFENBRÄDL, S. & WAEGER, D. (2017) IDEOLOGY AND THE MICRO-FOUNDATIONS OF CSR: WHY EXECUTIVES BELIEVE IN THE BUSINESS CASE FOR CSR AND HOW THIS AFFECTS THEIR CSR

ENGAGEMENTS. Academy of Management journal. [Online] 60 (4), 1582–

1606.

3) Ertuna, B. et al. (2022) ‘A thread connects all beads’: Aligning global CSR strategy by hotel MNCs. Tourism management (1982). [Online] 91104520–.

5. Appendix Comment by Paola Ossola: The GRI analysis is completely missing. Make sure to have this analysis for the final report

Appendix 1 (Ma, 2023)