Towards one Philips

“Towards one Philips: simplifying the organizational structure”

Imagine that you are a consultant responsible for developing Philips’ “Vision 2025” strategy to present to Frans van Houten (the CEO). Based on the case provided above, write a max. of 2-page essay to explain how you envision Philips’ “Vision 2025” strategy. Some tips:

Make sure to cover the following points briefly:

  • Core competencies and the current strategy of Philips
  • Your reflection on the type of leadership you think would be the best for Philips
  • Your reflection on whether the current organizational structure makes sense
  • Your ideas on how Philips can keep renewing itself under the current economic conditions, especially considering the COVID-19 pandemic
  • Be creative. As in the exam, you can make reasonable assumptions.

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