Walmart utilize their e-commerce platform during Covid-19
Walmart utilize their e-commerce platform during Covid-19
In addition, marks will be awarded for the overall presentation, argument and understanding, use of sources and evidence, academic referencing and written communication (10%)
NOTE: The list below is just a guide.
Table of contents
1.0 Introduction:
Purpose of the report
Brief insight/overview of topic area – what is e Business strategy + why is it important
Structure of report
1.1 Overview of the selected firm (very brief) – with respect to their online/offline activities
What is the firm’s business model – you could consider the Business model canvas (see week 2 Lecture notes)
B2C; B2B; etc.?
Porter’s Generic Business Strategy of your firm?
2.0 Element 1 (LO1 assessed) – an analysis of the impact of Covid-19 on the adoption and utilisation of digital technologies, in the industry of your selected organisation. (30%) 1000 words
Introduction – impact of Covid-19 on the adoption and utilisation of digital technologies
2.1 (using PETSL analysis)
Just analyze the online environment for retail industry not the company
Political – Political: Government implication, action, decision in Covid time impact on Retail Industry, regulation, ethics, GDPR
Economy- slow economy hurt disposal income -> Impact on RI, spending habits, categories spending – add example
Social – socio-cultural Privacy online trust, Social issue? Safety, shopping allowance
Technology: implication to react with covid situation
Legal:
– Health and safety in workplace/factory/warehouse during Covid ?
– Consumer awareness -> distance, facemask, what retailer provide for safety
GDPR – general data protection regulation
2.2 Competitive environment (Industry)
5 porter’s forces OR Competitive threats acting on the digital business framework (pic 1 in attachment)
Intermediary threats – low, medium, high
New digital products –
New business models –
Etc.
3.0 Element 2 (LO2 & LO3 assessed) – an evaluation of how your selected organisation has managed to cope, adapt or survive during the pandemic. What are the implications for the organisation operating in this industry, for instance, on their supply chain, eRM, reintermediaion or disintermediation strategies, etc.? (30%)
Focus on COVID + onine operations/activities
Define reintermediation (use of comparison websites) and define distermediation (selling direct). Does your company use any or both? Examples & advantages (annual report, journal articles) What about their competitors? (Pic 2 in attachment)
e- Supply chain -value proposition (e-value chain)
eCRM
Ansoff matrix
4.0 A discussion and recommendation(s) on how the use of social media or social commerce can assist your chosen organisation in addressing issues such as customer behaviour, post-covid-19. (30%)
Define social media and social commerce. Benefits to business
Define online consumer behaviour- specific to your company/industry; eRM
(Pic 4 in attachment)
You can apply the RACE Marketing Framework
Use the Content marketing matrix to support & justify the recommendations here
Reach – define; provide your recommendation; example
Act
Convert
Engage
5.0 Brief conclusion (very brief)
Summarise the main points of your research.
Connect the significance or results of the main point.
References
Appendices (if applicable)
