Lae Biscuit Company

Marketing Research Report

TASK 2 Report

FM422 Assessment

Description:     Students are to develop a plan to address three main marketing challenges from the last four topics (topic 9 – 12) in their particular workplace based on market research steps. It can be based on their particular workplace or another organisation.

Topic:              Develop an action plan to address three marketing challenges from the last four topic (topic 9 – 12).

Type:               Report

Follow the report format than the essay type. Comply with marking criteria as outlined below. It must include assessment cover sheet, title page, table of contents and other features of a report.

Length:            2,000 words

The word limit is 2,000 words. Any words in the report used in any diagram, table, references, assessment cover sheet, table of contents and title page will be excluded from this word limit.

Criteria:           These are the marking criteria are set for assessing the task 2:

§  Report format used                                              /05

§  Content relevant to topic                                      /10

§  Key concepts/terms discussed                              /10

§  Concepts/terms and practices aligned                 /10

§  Academic writing skills applied                            /05

§  Correct spelling, grammar & punctuation used  /05

§  At least 5 quotes/paraphrases used                     /05

Total:   50

Due date:        After six (6) weeks) – 29^th April 2022

Weight:           50 %

To write about Lae Biscuit Company, Papua New Guinea

“Lae Biscuit Company Ltd. is a well known company with some classic brands in biscuits. It has a strong following all over Papua New Guinea. The company has product exports to Solomon Islands and Vanuatu and foresee to expand its potentials to other Pacific Islands as well.”

Founded in 1972 under the visionary Sir Henry Chow as a bakery-type biscuit factory at Voco Point in Lae. Today, Lae Biscuit Co. Ltd. is the largest biscuit producer in the Pacific, with it’s newly opened Biscuit factory and has also opened it’s Noodles line to cater to all the needs of every Papua New Guineans.

From it’s humble beginnings to today’s grand openings,

Lae Biscuit Company has maintained it’s belief in creating employment for Papua New Guineans and supporting the community by providing assistance to community projects, events, sporting events, and disaster relief.

​

Lae Biscuit will always strive to give back to the community by providing top notch customer service and extremely delicious Biscuits and Noodles.

​

Lae Biscuit Company chairman lan Chow confirming the shutdown of his factories in Lae, Morobe Province, starting this week, said he returns after two weeks with confidence to build up and change the business model to continue and provide jobs for Papua New Guineans.

The obvious reasoning being the tough economic set backs the country is facing is having an adverse effect on the company forcing it to shutdown aback over stocking.  #localbusiness #papuanewguinea #economics #sos #toughtimes

on adam smith’s division of wealth in wealth of nations

Staying close to the text, explain Smith’s worries about the negative impact that the division of labor will have on society. Explain his proposed solution to these problems. Then critically react. Do you think these solutions would be any good? Why or why not? Do they leave anything out? If so, what?

MY CHOSEN INDUSTRY IS (FAST FOOD INDUSTRY AND FOCUSING ON IN & OUT BETWEEN 2018-2022)

Topic:

Select a 5-10 year period and analyze the microeconomic issues impacting an industry during that time. You should be looking for issues and topics that we have covered in this course and how you can apply those concepts to a real-world situation.

Requirement:

Select an industry and a company within a time period that you will use for analysis during the semester.

Part 1: What industry and time period will you analyze? The time period selected should be roughly a 5-10 year period when something interesting was occurring within  the industry

• 1. List and give a short description of the major (4 -5) competitors in the market.
  2. What type of products are produced?  Are they identical or differentiated?  Does this change during the analysis period?
  3. How have consumers influenced the market?  What have the consumers done to change the industry?  Consider things like the determinants of demand, price elasticity, income elasticity, and cross-price elasticity.

(2-3 pages)

Part 2: Thinking about one of the competitors in your industry, please analyze the competitive landscape for that company. In your analysis, you will want to consider the following topics/questions:

1. 1. How many competitors existed in this industry at the beginning of your chosen time period?  How many competitors existed at the end of the time period?  What happened to cause this change?
   2. What is the concentration ratio at the beginning and the end of the period?
   3. What is the level of market power for each competitor?  How does it change during this period?  Why?
   4. Ultimately, what market structure do you believe this industry to be and why?  You must analyze this real-world industry in relation to the characteristics of market structures to make this determination.  Again, has this changed from the beginning to the end of the time period?  Why?  What caused the changes?

( 3- 4 pages)

Part 3: Analyze one of the competitors in your industry to determine how government intervention( regulations, tax breaks, other support) and labor issues have influenced the industry/company.  Note: Not all companies may be significantly impacted by all  of these areas, so you will have to use your judgment about what is relevant.

1. 1. What role, if any, did government intervention play in the evolution of this industry/company?
      • What regulations have been put in place during this time period and how have these regulations impacted the market outcomes?
   2. Is there a labor union?  Is this company/industry impacted by the minimum wage?
   3. Does this company rely on high-skilled or low-skilled labor?  How does the type of labor used (high-skilled or low-skilled) impact the supply of labor?  How do these influence the wage rate in the company/industry?
      • Does this company/industry use more labor or more capital to produce products?
   4. Has globalization played a role?  Outsourcing?
   5. Give a description of an event you believe negatively impacted the market outcomes of one of the companies in your chosen industry.
   6.  What do you think the company could have done differently that would have impacted outcomes for the company/industry?

(4- 5 pages )

Research:

Please analyze the industry by answering the questions below.  Use of vocabulary and concepts from  Ch 1-9 ( chapters we have covered up to now) and research are required.  Some suggested sources are below (though you can use other sources as well).

• News sources: USA Today, Wall Street Journal, Yahoo Finance, MSN Money, etc.
• National Bureau of Economic Research
• CSUMB Library resources :
  • Business Databases:Links to an external site. IBISWorld
• Statistics Research
• the Economist 

Format:

• Must use APA citation format.
• What is APA?
  • All references should be cited.  I expect a minimum of 6 sources, but most likely you will need many me.
  • Appendices: Source materials must be included in separate appendices such as economic reports that are used to draw conclusions.  Other source materials may be included in an appendix if it meets all of the following criteria: 1) the source is relevant to your topic; 2) you refer to the material in written analysis and want the reader to be able to view the full source, and 3) the source material is too long to only use a direct quotation.

Overview: This assignment requires you to investigate a topic; collect, generate, and evaluate evidence; and establish a position on the topic in a concise manner. Your argument essay will ultimately present a well-reasoned conclusion that persuades your audience to accept—or at least consider—your point of view.

Requirements:

• Write a 5+ page (1500+ words) argument with five
• Two of these sources must be from a library database (although all of them may be).
• One of these sources must be peer-reviewed.
• Your completed argument should consist of clear sections, such as (these are only examples – use the headings that fit best with your topic): Introduction / Background Information, Argument Point 1, Point 2, Point 3, Counterargument, Rebuttal, Conclusion, References. These should be labelled with headings (and sometimes sub-headings), and are logically sequenced, well developed, and supported with reliable evidence. NOTE: Your headings do not have to match mine.

As you investigate your argument, be sure to address each of the following:

• Choose your position. Which side of the issue are you going to write about? Know the purpose of your essay. This means you MUST choose a side to defend.
• Establish the purpose and value of the argument. Why is your argument important or controversial? What values are at stake? You do not want to argue about a topic on which everyone agrees. For instance, do not argue: Germs can cause illness, so we must wash our hands frequently. Most people agree with this stance. Choose something that has two (or more) positions.
• Do a wide search for information and sources so you are well informed about your topic. You want to explore both sides of your argument. Knowing why you do not believe in the points of one side (your opposition) can help you strengthen your points of why you do believe in your position.
• Avoid taking an all-or-nothing position. Think about our conversations about abortion. Do you remember the Texas couple who suffered because of the Texas ban on abortion. Most of us concluded that this all or nothing position caused more problems that many lawmakers did not consider.
• Respectfully address and refute the opposing argument. Understand the opposite viewpoints of your position. What counterarguments will your opposition make against your own claims? Then refute them by providing contrasting evidence or by finding inconsistencies in the logic of the opposing argument.
• Support your position with reasonable assertions and logic. Do not forget to consider the rhetorical appeals in this section. You can incorporate ethos (credibility of the person making the argument) by using reliable and responsible research. You can incorporate pathos by using researched or anecdotal examples based on an appeal to the reader’s emotions. Incorporate logos by using statistical information, surveys, and sound reasoning.
• You do not need to provide a solution; your purpose is to explain to the reader which side of an argument has more merit. NOTE: If you would like, you can provide a call to action.
• Evaluation Criteria: Your report should be 1500+ words and will be assessed by the following criteria:
  • Knowledge of subject is evident, and topic is focused
  • Clarity/Strength of claims and use of evidence to back them up – quoting, paraphrasing, summarizing – including introductory and follow-up material
  • Organization/Paragraph Development
  • FIVE+ outside sources
  • Your document should be in APA 7th Edition style, typed in 12-point, Times New Roman font; all margins should be one inch and the analysis should be double-spaced. For those of you who plan to go into a health-related field, APA and AMA will be the preferred (often mandated) style. If you learn it now, future classes will be a lot easier.